Shoppers: we'd buy more if retailers gave us interactive and interesting sites

[mandy]

A recent national survey found that an overwhelming 83 percent of consumers would purchase more online if retailers provided more interactive and interesting sites. Consumers surveyed expressed interest in a wide variety of features that would improve their shopping experience, but what does creating "more interactive and interesting sites" really mean for retailers?

It is clear that providing more engaging shopping experiences creates a huge opportunity for retailers to gain a competitive edge...

As consumers increasingly use these richer online experiences that leverage new technology to remove barriers traditionally associated with Web sites, the richer experiences will become the expectation rather than the exception. The retailers that lead this charge will gain a powerful advantage over their competitors.

Online mapping is a perfect example that illustrates this process...

full article: http://ecommercetimes.com/story/6pR9jPAL...ence.xhtml