Website Tips for Service based Businesses

[mandy]

"One of the most exciting, and untapped opportunities on the Internet is people turning their skills and services into small, Web-based businesses," said Kitch. "Service businesses traditionally have much lower start-up costs and are primarily very local in scope, so they're impervious to national competition and outsourcing...

Other tips...

    * Do keep the home page simple. It's the K.I.S.S. theory, you don't want a bunch of flash and other stuff that might take a long time to load or obstruct the viewing process on the home page. However, you want to grab the viewer right away, so be sure to put any new marketing or publicity you've generated on the first page they see.
    * Don't overwhelm with too much information. Put who you are, what you offer and be sure to make it easy to find the phone number or your e-mail. The goal is to give enough information to incite them to pick up the phone or come into the office.
    * Don't cheap out on the photos; if you can afford to get professional photos do it.
    * Do spend money on some local print advertising that includes your site address because everybody goes to the Web before they contact you and it makes it easier for them to find you...

full article: http://www.ecommerce-guide.com/news/tren...hp/3646461