Canadian shoppers prefer to browse and NOT buy online

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Canadian shoppers prefer to browse and NOT buy online

12-24-2006, 12:14 PM,

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mandy Offline

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Canadian shoppers prefer to browse and NOT buy online

Quote:Canadians are trailblazers when it comes to banking and paying bills online. They're even comfortable buying concert tickets and booking travel.

But when it comes to snapping up a kettle or a cardigan, they've been slow to embrace virtual shopping. They tend to do the research on the Web and then head to the mall to make the purchase...

"Canadian online shoppers complain that Web retailers are not serious about selling on their websites," said EMarketer, which analyzed data from several reports. "Meanwhile, retailers feel that too few Canadians are shopping online to justify the costs of operating an online store or doing it well."...

full article: http://www.theglobeandmail.com/servlet/s...y/Business

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