B2B Marketing Case Study: combining web offers, search marketing, snail mail

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B2B Marketing Case Study: combining web offers, search marketing, snail mail

01-14-2007, 04:05 PM,

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Kristijntje Offline

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B2B Marketing Case Study: combining web offers, search marketing, snail mail

Quote:Is your marketing responsible for getting orders directly from smaller accounts, without relying on a field rep to close the deal? If so, here's a practical Case Study for you to swipe ideas from. Discover how a B-to-B marketer in the electronics field cleverly combines search marketing, Web offers, direct postal mail, telemarketing, plus a nine-step email series to land loads of new $1,300 accounts per year. Lots of hugely inspirational creative samples included...

full article: http://www.marketingsherpa.com/sample.cfm?ident=29833

Al draagt een aap een gouden ring, het is en blijft een lelijk ding

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