Using Exclusive Offers to Improve Customer Retention

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Using Exclusive Offers to Improve Customer Retention

05-25-2007, 10:31 AM,

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mandy Offline

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Using Exclusive Offers to Improve Customer Retention

Quote:Minding the Store is a classic book written by one of the all-time great merchants, Stanley Marcus of Neiman-Marcus fame. Its lessons were extensive, but taking care of the customer and delivering a well-merchandised experience were two of the essential components.

Today, it is imperative that multichannel merchants heed these lessons; both are critical to their ultimate success. Annually, the e-tailing group conducts a survey of merchants to understand trends in strategy, merchandising and marketing online. This month's column is dedicated to the merchandising highlights from our Sixth Annual Merchant Survey in which 167 merchants shared their wisdom and insights for the sake of advancing multichannel merchandising...

full article: http://www.practicalecommerce.com/articl...Customers/

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