A new form of Click Fraud: the Bang Box scheme

[mandy]

AIT believes they have Uncovered the latest form of Click Fraud within the Online Advertising Medium – right inside its own datacenter...

Briggs has labeled the most recent Click Fraud as the “Bang Box” scheme. “It is ingenious because it is so obvious that it is missed,” said Briggs. He describes a situation where a search engine affiliate hosts its web servers in a data center with an ISP. The affiliate then gets fed advertiser ads from the search engines, syndicates and other IAB members to its web site. Then the affiliates hire a third party to rent a web server inside the ISP’s data center in order to “Bang” or click on their affiliate site driving impressions or clicking on the ads themselves using an internal IP address without generating suspicious external traffic. They are paid for the clicks by the search engines who in this case, probably don’t know what is happening. In fact AIT filed a lawsuit which is a matter of public record in Cumberland County North Carolina alleging that the local Fayetteville Observer, www.fayettevillenc.com / fayobserver.com or Fayetteville Publishing Company (FPC) of committing online Click Fraud against its local and national advertisers using the Bang Box technique...

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