Merchandising is crucial to increasing sales in M-Commerce

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Merchandising is crucial to increasing sales in M-Commerce

02-01-2007, 10:25 AM,

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mandy Offline

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Merchandising is crucial to increasing sales in M-Commerce

Quote: Merchandising is key to boosting product sales in e-commerce. In m-commerce, with far less screen space, it is crucial, mobile technology experts say.

In the case of selling digital downloads of mobile games via phones and other handheld devices, positioning on so-called shopping deckscommerce sections hosted by wireless telecommunications carrierscan make or break a mobile game title. Game publishers that grab the best shelf space on decks achieve a significant bump in downloads and sales,...

Given the limited real estate on the mobile screen and the difficulty of driving consumer trial, getting top shelf placement is the No. 1 priority...

full article: http://www.internetretailer.com/dailyNews.asp?id=21273

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