Creating Trust Online Isn't Easy for Ecommerce Sites

[mandy]

Because web sites lack the cues that most consumers take into account when deciding if they can trust a store-based retailer—things such as condition of store, neighborhood, appearance, friendliness and depth of knowledge of sales associates, and others—online retailers must develop other ways of instilling trust in shoppers. Most have not done a very good job, says a new survey of the trust aspects of web sites, conducted by e-commerce services and platform provider MarketLive Inc.

Such features as site design and usability, security and privacy assurances, clear and effective communications and user generated content all contribute to the perceived trustworthiness of a site...

full article: http://www.internetretailer.com/dailyNews.asp?id=21353