Website Traffic Analysis: Deciphering the Analytics Data

[mandy]

Web site analytics provide valuable information about who is coming to your site and what they do once they get there. At the simplest level, a counter that displays the number of visitors to a page is a source of Web analytics, but analytics when interpreted properly, is much more than that. Knowing information about your site visitors and the actions they take can help you determine some important factors.

For instance, analytics can point you in the direction of the best and worst performing pages, the pages that attract the most visitors and those with the highest conversion rate. This data can also provide a detailed review of how well any of your advertising campaigns are performing and provide you with details of your most effective referrers. Using this information it is then possible to optimize almost every conceivable aspect of your online business.

Many Web hosts provide a degree of analytical reporting as part of their service, but generally these are lacking in the amount of information they provide. For a single-page fledgling site they may provide enough information, but for a multiple page catalog you'll need more...

full article: http://www.ecommerce-guide.com/resources...hp/3655251