Courting Clicks: Comparison engines pack the power of aggregators--but ...
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11-03-2005, 10:37 AM,
Post: #1
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Courting Clicks: Comparison engines pack the power of aggregators--but ...
Comparison engines pack the power of aggregators--but watch that ROI
Quote:If Internet retailing were a board game, the goal would be labeled "ROI," and comparison shopping engines would be one way merchants could try to get there. Like any route to a game`s end, it`s a path with potential opportunity: It can attract highly targeted shoppers that produce what some say are higher conversion rates. And it`s got obstacles: the difficulty for some retailers of wrangling product feeds into the engines and the fact that costs per click, as in other web-based ad programs, are going up. full article: http://www.internetretailer.com/article.asp?id=16564 |
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