Using Chat To Turn Online Conversations Into Online Sales Conversions

[mandy]

Click-to-call offers the power of voice, which can help explain complex issues and close sales faster. Many consumers still value this type of interaction and are much less likely to buy certain products without discussing it with a human. Chat enables customer service agents to handle multiple Web visitors at once and allows consumers to interact with an agent to answer a few questions...

For years, vendors have argued the merits of click-to-call versus click-to-chat, but most analysts now agree that both solutions are an effective means of reaching out to Web site visitors to engage them in conversation.

There is little doubt that nearly any company with a Web presence can see positive return on investment with increases in sales conversions, reductions in Web site abandonment and/or enhancements in customer service. The question is no longer call or chat, but rather who, why and how...

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