Tips for creating, managing and leveraging e-mail marketing lists

[mandy]

E-mail marketing is one of the most effective ways to increase sales, but if you haven't started yet, where do you begin? The most common use of e-mail marketing is the sending of newsletters and offers by e-mail to pre-qualified leads. One of the more difficult aspects of e-mail marketing is where and how to find these leads. A number of possibilities exist, including purchasing opt-in e-mail lists, using co-registration and building your own list through your Web site. Each has advantages but should also be treated cautiously to maximize your effort. Here we'll outline how to obtain and manage a list, as well as how to use it to bolster sales and brand-recognition.

Purchasing Opt-In Leads
Purchasing opt-in email lists sounds like the easiest route to take, but be warned that you have to vet them. List builders offer extensive rosters of contacts, usually including a number of personal details. These lists can be purchased through a Web site or offline service, generally at affordable prices for small business. However, you should always check the source of these lists or the plan will backfire. Having your e-store flagged as a spammer would be a huge mistake, and this is a real danger unless you are certain the leads you purchase are opt-in leads...

full article: http://www.ecommerce-guide.com/solutions...hp/3660811