New Email Study: 25% of Consumers Use Preview Panes; 59% Block Email Images

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New Email Study: 25% of Consumers Use Preview Panes; 59% Block Email Images

02-18-2007, 12:04 PM,

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mandy Offline

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New Email Study: 25% of Consumers Use Preview Panes; 59% Block Email Images

Quote:SUMMARY
If you send email to consumers and/or small businesses, you may want to get with your email designer as soon as you've reviewed Sherpa's new study data. 1,323 online consumers over age 18 just told us how they view their email. Turns out 26.6% use preview panes (instead of look at your whole email) and 59% routinely block images. Here are more details, including four exclusive data charts, five screenshots of how email appears in preview panes and two what-to-do-next hotlinks:

full article: http://www.marketingsherpa.com/sample.cfm?ident=29872

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