Using Google Analytics with Website Optimizer

[mandy]

Website Optimizer reports on only one metric -- conversions on links. What if you'd like to know how different versions of the same web page affect other metrics, such as Exit Rate, Average Time on Page, Navigational Analysis or New vs. Returning visitors. Now there's a way - you can integrate Website Optimizer with Google Analytics by making a few modifications to the javascript and to the tracking on the page. Shawn Purtell of ROI Revolution has documented a way to integrate the two that allows some very powerful analysis and action to be taken. For instance, you know that it takes roughly 45 seconds for a visitor to read a certain blog post on your site, but you've noticed in your Google Analytics reports that the average time on page is less than 10 seconds. Clearly, people are seeing your page and leaving before reading the content. Try a few different designs with Website Optimizer, and look at the results in Google Analytics to see which version works better...

full article: http://analytics.blogspot.com/2007/04/us...bsite.html