Optimizing Website Content

[mandy]

One of the most important things to take into consideration is how your site is organized. Try to remember the last newspaper article you read. The introduction paragraph had the clincher—that little bit of information that caught your attention and made you want to read more about it. Each following paragraph had its own specific theme, where the author got into much greater detail about the supporting facts of the subject matter. The final paragraph may have given you the means to contact the writer with questions, comments, and inquiries...

A Website should be organized in much the same way. Your home page should serve as your introductory paragraph, capturing your visitors’ attention and making them want to learn more about whatever it is that you have to offer them. Your interior pages should serve as your supporting paragraphs, with each dedicated to explaining the details of one component of your business. Your “contact us” page should serve as your final paragraph, giving your visitors the means to request more information or ask questions about your products or services, perhaps in a form of some sort...

full article: http://multichannelmerchant.com/webchann...-04162007/

[jezebel]

Good article.