Guide to Pay Per Click Advertising for Ecommerce Merchants

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Guide to Pay Per Click Advertising for Ecommerce Merchants

04-24-2007, 07:43 AM,

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mandy Offline

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Guide to Pay Per Click Advertising for Ecommerce Merchants

Quote:The Importance of Lots of Data
The secret of analytics does not lie in some fancy algorithm. In fact, the math for ROI (see below) is pretty straight forward - and smart marketers of all sizes have probably done a version of PPC Management on their own using a spreadsheet.

But what the big guys can do that most marketers (no matter how smart) cannot is to spend a lot of money on advertising to get a large enough sample size across several PPC Networks.

The unfair advantage that the big guys have is that they have more data than small advertisers...

full article: http://www.auctionbytes.com/cab/abn/y07/m04/i23/s03

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