Comparison Engine White Paper

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A comparison engine white paper from ChannelAdvisor

Leveraging Product Attributes: Turn Shoppers into Customers
As an online retailer, you’re constantly striving to increase conversions and get your products to appear first, before your competitor’s. Using product attributes helps you increase visibility and acquire new customers. Consumers get an improved product search experience, getting them what they are looking for faster. You get better placement, higher quality clicks and customers that want to come back

Download (free registration required): http://www.channeladvisor.com/comparison...a9K_b.html