Ecommerce Checkout Myths

[mandy]

We assume a prominent return policy, site security badge, and shorter checkout process will lead to an increased conversion rate, but is this truly the case? Many online retailers are both time crunched and resource strained. They are unable to legitimately test which tactics do and do not work. Unfortunately, when determining which best practices to adopt, decisions are often based on hunches and not fact.

A new report evaluates the checkout strategies of the Top 100 Internet Retailers and seeks the correlations between the checkout tactics and success rates. The Ecommerce Checkout Report observed top performing online stores for 23 specific checkout characteristics affecting the customer experience in three categories 1) speed and ease of use; 2) security and confidence; and, 3) profit enhancement...

full press release: http://www.emediawire.com/releases/2007/5/emw525131.htm

The report:

Do you want to see which checkout tactics are most used by successful online retailers? How does your conversion rate stack up to those who employ similar tactics? Does a shorter checkout process really decrease shopping cart abandonment? Should you use an order confirmation screen? Does live chat improve conversions? These are a few of the 23 tactics we evaluated as we studied the checkout process of the Internet’s Top 100 Online Retailers.

full report: http://www.getelastic.com/ecommerce-checkout-report/

free white paper "The Ecommerce Checkout Report" (.pdf format): http://www.elasticpath.com/ecommerce-che...report.pdf

free webinar, May 17th 12-1pm ET: http://www.elasticpath.com/ecommerce-che...t/webinar/