Ecommerce and the need for the perfect -- or at least a better -- fit

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Ecommerce and the need for the perfect -- or at least a better -- fit

05-15-2007, 09:19 AM,

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mandy Offline

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Ecommerce and the need for the perfect -- or at least a better -- fit

Quote:The breadth of problems e-commerce has solved is staggering...

There is one remaining imperfection: Apparel retailers seem to still be struggling to deliver the "perfect fit" online.

The need for the perfect -- or at least a better -- fit plagues consumers and retailers alike. So why can't the e-commerce wizards crack this problem like they have so many others? Apparel retailers are motivated -- cutting down the US$28 billion lost in returns due to poor fit would reshape their bottom lines. Today's time-starved consumers are ready. So what's the hold up?...

full article: http://ecommercetimes.com/story/Y05BjvNl...-Fit.xhtml

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