The Golden Rules of E-Mail Marketing

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

The Golden Rules of E-Mail Marketing

05-17-2007, 10:39 AM,

Post: #1

mandy Offline

Administrator

Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0

The Golden Rules of E-Mail Marketing

Quote:Rule No. 1: The e-mail must be anticipated.

Rule No. 2: The e-mail must be relevant.

We recommend that our clients use information they gain about their customers selectively to keep them informed. If you are a jeweler, for example, and one of your customers purchased an anniversary ring for his wife in 2005, your messaging can remind this customer of the approaching date and also provide selective information about new jewelry designs and styles that would be perfect for the up-and-coming anniversary...

Rule No. 3: The e-mail must offer value...
Rule No. 4: The e-mail must be integrated....

full article: http://ecommercetimes.com/story/Flg0aVKl...ting.xhtml

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	Rules for introducing a new brand or store to your existing email subscribers	mandy	0	1,917	10-01-2008, 12:49 PM Last Post: mandy
	8 Tips for creating a winning e-mail marketing pitch	mandy	0	2,249	05-16-2008, 11:25 AM Last Post: mandy
	Working with ISPs on e-mail deliverability	mandy	0	2,809	10-12-2007, 08:18 AM Last Post: mandy
	Why Only The Desperate E-Mail Their Entire Mailing List	mandy	1	2,026	05-12-2007, 03:49 AM Last Post: maggie777
	Segmentation is key to effective e-mail marketing	mandy	0	1,872	03-30-2007, 07:47 AM Last Post: mandy
	Tips for creating, managing and leveraging e-mail marketing lists	mandy	0	1,913	02-21-2007, 09:18 AM Last Post: mandy
	E-Mail Fees Could Change the E-Commerce Landscape	Kristijntje	7	4,223	07-23-2006, 09:28 AM Last Post: Kristijntje
	The secret to successful e-mail marketing: Be succinct	mandy	0	1,976	02-04-2006, 12:27 PM Last Post: mandy
	E-mail, Newsletter Open and Click Rates are Best on Fridays	mandy	0	2,042	01-29-2006, 10:12 AM Last Post: mandy
	The Blurry Line Between E-Mail Marketing and Spam	mandy	0	1,983	01-06-2006, 10:51 AM Last Post: mandy

Forum Jump:

Users browsing this thread: