Google Translate could boost Ecommerce Sales

[mandy]

Although Google has stated no plans to throw advertising into the multilanguage mix, Google Translate might draw international shoppers to English-only e-commerce sites, according to analyst Greg Sterling, who said Google Translate might very well boost e-commerce. Travel, he said, could be one of the early beneficiaries...

Google is attempting to jump over language barriers in a single bound. The search king this week launched a new feature to convert search results into 12 different languages...

With a world of potential shoppers who might be willing to plunk down some hard-earned dollars with U.S. companies -- if they could read the product descriptions -- Google Translate might be a boon for e-tailers...

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