Listening to, and learning from, Customer Comments

[mandy]

All over the internet, people are talking about your brand, your products and the category in which you operate. Some of the comments end up sharing the spotlight with mainstream news items, as was the case last summer when comments and audio detailing an AOL customer's quest to cancel his account ended up all over the web and were picked up by the major news media. In other cases, comments occupy only the darkest corners of the internet.

But in both cases, customer testimonials and comments on your brand or product serve as guideposts for people in various stages of the purchase funnel. In the era of the market as conversation, it's important to listen to these comments and bring them to bear on your business...

full article: http://imediaconnection.com/content/15091.asp