Grocery Chain uses Online User Generated Content to Boost In-Store Sales

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

Grocery Chain uses Online User Generated Content to Boost In-Store Sales

05-27-2007, 10:28 AM,

Post: #1

mandy Offline

Administrator

Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0

Grocery Chain uses Online User Generated Content to Boost In-Store Sales

Quote:SUMMARY: Eretailers' review and feedback sections have grown by nearly 25% since 2004. In fact, according to MarketingSherpa data, 58% of consumers prefer websites with peer-written product reviews.

But wait until you see how a grocery chain adopted Web 2.0 tactics and is getting user-generated content online like gangbusters. Now, ratings and reviews are everywhere: on store shelves, in product displays, on employee T-shirts and in ads in their monthly in-store magazine. Plus, what's "shelf talk"?

full article: http://www.marketingsherpa.com/article.html?ident=29987

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	Do you have a unique value proposition for your online store?	mandy	0	2,083	12-02-2008, 09:44 AM Last Post: mandy
	Multi-Store Online Retailing	mandy	0	1,956	11-20-2008, 09:35 AM Last Post: mandy
	October Online Sales Growth Rate Slowest On Record	regic	0	1,956	11-18-2008, 10:09 PM Last Post: regic
	Etail: Using One Day Deals To Boost Traffic	mandy	0	1,898	11-06-2008, 11:32 AM Last Post: mandy
	3 Step Guide to Using Cross-Sells on Product Pages to Boost Revenues	mandy	0	2,103	07-26-2008, 11:04 AM Last Post: mandy
	Tax Rebate Checks Gave US Retail Sales A Temporary Boost In May	mandy	0	1,960	06-13-2008, 09:52 AM Last Post: mandy
	Merchandising Tips: creating content that translates into conversions	mandy	0	1,965	04-25-2008, 08:45 AM Last Post: mandy
	How to personalize online content for visitors while preserving their privacy...	mandy	0	1,902	03-31-2008, 11:10 AM Last Post: mandy
	Ecommerce: ways to leverage reviews content off site	mandy	0	1,945	02-05-2008, 10:03 AM Last Post: mandy
	Q3 Online Retail Sales Jump 23% Y/Y	mandy	1	1,754	11-02-2007, 01:26 AM Last Post: maggie777

Forum Jump:

Users browsing this thread: 1 Guest(s)