Social Media Marketing for B2B Sites

[mandy]

B2B folks tend to struggle with social media marketing. After repeatedly being asked the question of how b2b folks can use social media marketing, I’ve come up with a handful of rules that apply. If you’re not willing to comply, chances are you should stick to direct marketing and cold calling people...

2. Don’t be "that guy"
You know who I’m talking about. The wanker that is always trying to impress people telling them how cool he is. Cool people don’t tell you how cool they are. He’s the same guy trying to put a press release on digg, or wondering why his "industry news" isn’t compelling enough to garner traffic and links. Don’t be an idiot...

full article: http://www.stuntdubl.com/2007/06/26/smm-b2b/