Teen Etailer Increases Email Generated Revenue 318%...

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Teen Etailer Increases Email Generated Revenue 318%...

06-29-2007, 08:32 AM,

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mandy Offline

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Teen Etailer Increases Email Generated Revenue 318%...

...by allowing consumers to choose email content they receive:

Quote:SUMMARY: Giving consumers more control over the merchandise offers they get has been an effective marketing tactic for a few years now.

Still, our ears perked up when we saw the results from a teen eretailer who allows their finicky users to receive emails about only the brands they selected -- email-generated revenue jumped 318%. Plus, how they target non-responders four months later.

full article: http://www.marketingsherpa.com/article.html?ident=30028

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