Yahoo introduces Smart Ads

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Yahoo introduces Smart Ads

07-03-2007, 10:16 AM,

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mandy Offline

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Yahoo introduces Smart Ads

Quote:Yahoo has offered its advertisers a way to make their ads more relevant to individual viewers through the search engine's new SmartAds program. SmartAds, the company said, will display advertisement alongside search results that take into consideration the search terms used, the user's location, his or her known interests other factors...

The system will present ads to people accessing Yahoo-branded products and services, an audience that exceeds 500 million, according to the search engine. SmartAds will compile and present display ads that are relevant to the subject matter being viewed by a consumer, and the ads will have the ability to show localized information, such as the addresses of stores or dealerships and current pricing. "This provides a relevant experience to the user and allows the marketer to reach a user who is likely to become a customer," said Yahoo...

full article: http://ecommercetimes.com/story/d40v6rQ8...-Ads.xhtml

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