Deciphering Website Traffic Data

[mandy]

Retargeting based on the visit is the most powerful form because it allows for behavioral segmentation. It works in the same way as retargeting based on the click, but it allows you to get to know your site visitors in a way that until recently was only possible in small, mom-and-pop stores in the offline world.

The simplest way to segment your audience is by products viewed. For example, if you're a drugstore and a site visitor views a certain brand of paper towels, you could retarget those visitors with offers to buy those paper towels. But there are hundreds of other ways to break out your customer data and remarket to them. You could do it by action (did they purchase or abandon a shopping cart?), zip code (what are their specific needs based on where they come from?), time of day or day of week of visit (will a specific product provide an extra benefit to a Friday visitor?), the referring search keyword (what did they tell the search engines they wanted?), and combinations of these custom parameters...

full article: http://multichannelmerchant.com/webchann..._web_data/