E-Commerce, Human Touch

[mandy]

... 1) building and maintaining a Web site is no walk in the park; 2) not all browsers are equally interested in buying; and 3) when it comes to sales, slick Web copy can't replace the human touch. There's not much to be done about the first two realities, but forward-thinking corporations are addressing the third by deploying talented sales teams to the virtual storefront. The opportunity to interact with a salesperson in real time is often the critical factor in an undecided browser's "conversion" to actual customer.

full article: http://www.line56.com/articles/default.asp?articleID=7009&TopicID=6