Your customers despise returns almost as much as you do

[mandy]

You think you hate returns? Rest assured your customers despise them almost as much as you do.

Half of all consumers agree that it's “a hassle to return items that I purchase online,” according to a recent Forrester survey. And over a fourth avoid Web shopping for that reason.

But you better be able to handle those that send merchandise back — otherwise, you'll lose the customer along with the sale...

For starters, you should describe your returns policy and make it easy to find online...

full article: http://multichannelmerchant.com/webchannel/drop_shop/