10 Strategies Behind the Success of Zappos.com

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10 Strategies Behind the Success of Zappos.com

08-12-2007, 10:05 AM,

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mandy Offline

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10 Strategies Behind the Success of Zappos.com

Quote:SUMMARY: Only seven years ago, revenue at Zappos.com was a paltry $1.6 million. This year, the online shoe retailer will reach $800 million, and they expect to top $1 billion in 2008. Discover the secrets for such phenomenal growth in our interview with their CEO.

Includes answers to why:
-> They offer no-cost return shipping
-> They tested and stopped using discounts and ecoupons
-> They walked away from drop-shipping even though it produced 25% of their revenue

full article: http://www.marketingsherpa.com/article.html?ident=30070

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