Eretail success is not just about conversions, it`s about profitable conversions

[mandy]

We live in tactical times where it is always desirable to deliver traffic—but conversion is essential for survival. In recent research on conversion rates, commissioned by MarketLive, the e-tailing group identified key ways to think about conversion rates and ways to create higher conversions. Our goal is to share insiders’ tips and secrets that we learned by talking to the merchants who toil daily to move the conversion needle. As one merchant succinctly noted, “It’s not just about conversion, it’s about profitable conversion.”

Merchants are continually benchmarking their performance, internally as well as against their competitors and the industry at large. Conversion has become one of the most important indicators among merchants and we don’t foresee any change in this analysis methodology or the enthusiasm surrounding the topic...Merchants are looking at everything from the cost of driving qualified traffic, to winning marketing strategies, to onsite merchandising tactics that they can improve for delivery of higher conversion.

full article: http://www.internetretailer.com/article.asp?id=17162

The research report which the article is based on "Merchant Secrets for Driving Conversion" is available at: www.marketlive.com/go2report (free registration required)