The Rise of Content: Web Users Spending More Time Reading More Than Emailing

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The Rise of Content: Web Users Spending More Time Reading More Than Emailing

08-15-2007, 12:11 PM,

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mandy Offline

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The Rise of Content: Web Users Spending More Time Reading More Than Emailing

Quote:In 2003, Internet users were spending about one-third of their time viewing content. Now, researchers say users spend about half of their Web time reading information, according to a study by the Online Publishers Association. Taking the backseat is e-mailing, to which users are devoting one-third of their Internet minutes...

Internet users have begun to turn to Web sites for information they traditionally gather offline, said Marshall. For example, many Internet users now cite online channels as their primary sources of news and weather information. In addition, tasks that previously occurred exclusively offline -- checking movie times, for instance -- now occur primary online...

full article: http://ecommercetimes.com/story/WjE1R2aC...ling.xhtml

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