Ecommerce: Customer Experience is Not a Commodity

[mandy]

Have you ever stopped to think about how the customer experience on your web site might be impacting your business? Does your shopping cart have stumbling blocks that your competitors have removed? Do your sales copy focus more on your customer and less on how wonderful your business is? Do you make it easy to find things like shipping information and your return policy?

You may have a solid search engine optimization plan in place. You may rank in the top three for every phrase you target. But knowing that visitors will conduct a number of searches before making their purchase, are you confident your store will impress them enough that they'll return?...

full article: http://www.searchengineguide.com/laycock/010518.html