Should Small Businesses Blog?

[Kristijntje]

More and more small businesses are starting blogs on the Web, and it's a positive development, if done correctly.

One of the benefits is the chance for business owners to hold a conversation with potential clients, and with people who may be interested the services, or goods that the company offers as well as with people who may share similar interests. Another benefit is the opportunity to attract search engine traffic and links to your site. A third is the chance to build a positive reputation on the web.

Those reasons may sound good in theory, but do they work in practice?...

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