Landing Page and PPC Campaign Design Mistakes

[mandy]

I’m shocked how much money people are wasting with a terrible landing page and PPC campaign. By no means am I a landing page expert, but seeing how bad some of the sites out there are, you needn’t be to provide 9 solid landing page and PPC campaign tips.

  1. Mismatched URL and Site Topic to User Inquiry

      Many individuals try to create a one-stop shop landing page for a group of leads so they can build links and try to rank one spot naturally. That is fine as long as the topics are narrow enough in focus to where a visitor from either site feels at home. But when you have visitors coming in from related but not identical fields, it is important to consider that you may be losing more PPC conversions than you’re gaining in natural search by having a mismatched URL and landing page focus as compared to the terms you’re targeting...

full article: http://performancing.com/9-common-mistak...ign-design