Ten Innovative Ecommerce Ideas

[mandy]

Practical eCommerce recently asked a number of industry insiders to share a great, innovative idea that could potentially help an ecommerce firm. Here’s what ten of them had to say.

SETH GODIN
FOUNDER & ORGINAL SQUID
SQUIDOO.COM
Make A Promise And Keep It
The number one asset you can build is permission. The privilege of delivering anticipated, personal and relevant messages to the people who choose to get them. It’s something that you earn. You do it by making a promise and keeping it. This is Amazon’s secret weapon, by the way...

full article: http://www.practicalecommerce.com/articl...rce-Ideas/

[mandy]

Another 10 ecommerce ideas:

Focus On What Works
Rather than always looking for the “next big trend,” we recommend focusing on what’s known to work: Providing valuable, insightful product information that’s unavailable elsewhere. It motivates webmasters to link to you, creates keyword-rich content and instills customer confidence.

Examine The Wisdom Of Online Shoppers
Retailers need to consider the collective wisdom of their shoppers, versus relying heavily on internal merchandisers, to effectively pair products that should be considered together for upsell and cross-sell. People's behavior online — how much time they spend comparing two items, for example — better models how they are actually shopping and exploring complementary products.

full article: http://www.practicalecommerce.com/articl...rce-Ideas/