Really Bad Email Newsletter Marketing Mistakes

[mandy]

Email marketing is alive and well—better than every before, in fact, thanks to an increase in HTML-friendly email clients and customers. However, if HTML email is still kicking, then egregious HTML email errors are running, stomping, crashing and charging into your inboxes with as much force as their marketing savvy counterparts. What follows are some of the worst email mistakes I've seen—bad messaging, poor design, unclean lists, you name it.

The wide variety of email marketing information, tools and services render these kinds of mistakes inexcusable in the business world. From self-serve HTML editor programs to full-service marketing firms, help is available for webmasters at every level....

full article: http://www.emailexpressdirect.com/worst-...-mistakes/