Strategies for Improving the Customer Experience

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Strategies for Improving the Customer Experience

10-08-2007, 09:32 AM,

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mandy Offline

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Strategies for Improving the Customer Experience

Quote:A good strategy starts with knowing your customers. What are they buying? What are their demographics? How do they make their purchasing decisions? Are their interactions with your company consistently good? At what point in your customer lifecycle are you at most risk of losing them? Are you listening to their complaints and ideas to continually improve your products and services?...

Enable customers to reach an operator, allow online chat with a sales or service agent. While you may want to have customers visit your Web site for answers before placing phone calls, think twice before burying your phone and e-mail so that customers feel like you don't want to engage with them...

full article: http://ecommercetimes.com/story/gQheL9Dk...ence.xhtml

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