Tips for Improving Your Online Customer Service

[mandy]

Even if you master each and every one of the internet marketing strategies out there--sales copywriting, search engine optimization, e-mail marketing and the rest--they're not worth a dime if you forget about customer service. It's a strategy that all truly successful business owners understand and pay careful attention to because the one thing all successful businesses have in common is satisfied customers...

Online, a seriously ticked-off customer might not just tell 10 people; they might also write a lengthy rant on their blog, post comments on other people's blogs, write a negative review of your site on a shopping website, or criticize you on forums and message boards. Or all of the above.

And worse, once something's been written about you online, it's very difficult to get it removed. This means that any prospective customer who decides to do a search on your business name could come across it...

full article: http://www.entrepreneur.com/ebusiness/eb...72294.html