Etail consumer frustration: difficulty in finding product and delivery info

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Etail consumer frustration: difficulty in finding product and delivery info

02-06-2008, 10:51 AM,

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mandy Offline

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Etail consumer frustration: difficulty in finding product and delivery info

Quote: Online retailers in Great Britain lost sales during the 2007 Christmas shopping season because consumers had difficulty in finding product and delivery information, according to a study sponsored by RightNow Technologies Inc.

The surveyconducted by YouGov Plcfound that 19% of online shoppers abandoned a purchase either because they could not find specific product information or could not ask questions about a product. 16% abandoned a purchase because they couldnt find information about delivery charges and times prior to checkout...

full article: http://www.internetretailer.com/dailyNews.asp?id=25282

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