Getting conversions from an untapped audience twice the size of television...

[mandy]

Which consumer is more valuable: one that is sitting at home watching television and may not know you exist, or one that visits your web site, calls you or walks into your store? Really, choose one.

In one day in the U.S. there are approximately 2 billion web visits, 200 million inbound calls and 600 million store visits...This adds up to a combined 2.8 billion times a day consumers are taking the initiative to contact businesses, and retailers are the target of a majority of these initiatives, according to the data. This is approximately twice the number of 30-minute television sessions viewed in a day...

Spending on television advertising is more than $200 million a day, according to industry sources. But how much is spent reacting to consumers who are taking the initiative to contact your business on the web? How many web visits, calls and store visits per day does your company receive?

Marketers are missing a major opportunity to connect with their online clients and prospects. The marketing process is changing and companies need to react...

full article: http://www.internetretailer.com/article.asp?id=25241