Ecommerce: Optimizing Landing Pages to Increase Conversions

[mandy]

Landing Page Report: New Tests & Tactics to Lift Conversions - Special 19-Page Download

SUMMARY:
Need help with your landing pages? Download this special 19-page PDF report for four practical data charts and five sample landing page images. Includes new information on:
- Blogs
- Organic search
- Email campaigns, including mobile
- Copy, graphics and layout
- Best landing page tests to get highest ROI

info: http://www.marketingsherpa.com/article.html?ident=30193
download (.pdf file): http://www.marketingsherpa.com/exs/LPHExcerpt_9418.pdf

[mandy]

A related article:

In the hypercompetitive, high-growth area of search marketing, how do you improve your search performance, generate more visitors and lower your cost per click? Bid a little higher? Work on your ad content? Hire a new search engine marketing firm?

Maybe.

Instead, let’s think about what happens when someone clicks on your search ad and is sent to your web site. Attracting visitors to a site through paid search and online advertising does not guarantee they will convert to paying customers. In other words, effective search campaigns can lead the proverbial horse to water, but can they make it drink? Today online merchants, on average, convert fewer than 3% of visitors who show up to their landing pages. That means more than 97% of your search clicks, and search dollars, are going to waste...

full article: http://www.internetretailer.com/article.asp?id=25558