The Power of Cross-Channel Retailing

[mandy]

Innovative retailers are breaking new ground through the use of cross-channel technologies. These companies are setting the stage for a new retail playing field where cross-channel techniques cannot be ignored.

So, what exactly is cross-channel retail? Cross-channel retail is all about delivering a seamless customer experience across multiple sales channels. It is the strategy of sharing and selling products across different channels through to the same customer. It's critically important because cross-channel shoppers -- those shopping online, in your store and by phone -- are your best customers. These customers typically spend up to 30 percent more than single-channel shoppers.

Online spending is now a significant percentage, representing more than 20 percent of overall retail revenue by the end of 2008. Consumer expectations for seamless cross-channel shopping have increased in parallel, according to a recent AMR Research report. Retailers, however, are facing two major obstacles: a lack of cross-channel operational efficiencies and lingering technical shortfalls...

full article: http://ecommercetimes.com/story/Harnessi...62499.html

[sneakymagenta]

Online spending is now a significant percentage, representing more than 20 percent of overall retail revenue by the end of 2008.

Note to ET writer: HIRE A FACT CHECKER!

Online sales will account for 7% of U.S. retail sales this year, up from 6% last year, the report says.

http://www.internetretailer.com/dailyNews.asp?id=25984

[valleygirl]

I wish online retail was 20%.