Customers will leave your website: analyzing what pages they leave from and why

[mandy]

2) Key exit points
Let's face it: customers will leave your website. But what pages they leave from will tell you volumes about what is working and not working with your site.

If consumers are leaving your search results before browsing through product details, perhaps your ads are too intrusive, the result links are not clear or a Flash movie/tour provides distraction rather than information or guidance.

If your homepage turns out to be a big exit page for your site, take an outsider perspective and consider what may be deterring the customer from moving forward. Here are a few things to consider...

full article: http://imediaconnection.com/content/18520.asp