7 Best Practices for Landing Pages

[mandy]

7 best practices:

    * Write a clear, concise, and compelling headline and offer copy that speaks to your audience's problem. For example: "Bank fees got you down? Check out our no-fee guarantee!"
    * Include an image along with the offer for visual appeal.
    * Reduce or eliminate navigation to keep visitors focused on the goal and reduce distraction.
    * Keep the look and feel of your primary Web site so consumers will immediately recognize your brand.
    * Don't forget a compelling call to action that should tie in to the offer. For example, the copy for the no-fee banking offer above could have a call-to-action such as "Apply Now," or "Sign-Up in 90 Seconds."
    * Minimize data collection as much as possible to decrease abandonment. If you must collect additional information, try moving those fields to a form on a second page; the effect is that by the time visitors click through to this second page, they've already built some momentum in the conversion process and are less likely to bail out.
    * Whenever asking for personal information, include privacy and security statements to help establish trust...

full article: http://ecommercetimes.com/story/Landing-...64934.html