Multi-Store Online Retailing

[mandy]

Multi-Store Retailing: Perks and Pitfalls covered:

    * Why Multi-Store is gaining momentum
    * Types of stores to consider launching
    * When to launch additional stores
    * How to avoid critical mistakes

What is Multi-Store Retailing?

The key benefit of running multiple stores is higher specificity and relevance to customer and product segments.

Coca-cola began as a single product and grew to 450 brands, 2800 products and 200 countries. Some of these products are very new or niche, like vitamin flavored water - but the specificity is what builds loyalty and differentiation in a saturated market.

A major factor in the success of more specific stores comes from today’s search behavior...

full article: http://www.getelastic.com/multi-store-on...nar-recap/