Ease of returns means happier repeat buyers, study says

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Ease of returns means happier repeat buyers, study says

01-14-2006, 11:09 AM,

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Kristijntje Offline

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Ease of returns means happier repeat buyers, study says

Quote: Customers who took 15 minutes or more to process a return to an online retailer were consistently less satisfied with their retail experience, decreasing the likelihood that theyd return as buyers...

Companies should view returns as a key component of marketing to the customer, rather than as an annoying disturbance in the supply chain,...

Customers are fairly tolerant of the reasons why returns are necessary, as long as companies provide a fair and accessible returns process...

full article: http://www.internetretailer.com/dailyNews.asp?id=17272

Al draagt een aap een gouden ring, het is en blijft een lelijk ding

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