Retailers, Search Engines Want Standard for Product Descriptions

[mandy]

A diverse set of industry members including advertisers and search engines gathered during Shop.org's FirstLook 2006 event and agreed on the need to devise a common standard for describing products for online SKU-based advertising and comparison shopping.

Such a standard would allow retailers, both large and small, to advertise online more easily," he said, "would help the engines by increasing their advertising base, and would help consumers by allowing retailers to communicate a richer set of product information to the engines, which would then facilitate improved product searching and comparing."

full article: http://www.dmnews.com/cgi-bin/artprevbot...e_id=35456