Etailers, Product Makers, and Marketers Go Fishing For Female Web Surfers

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ozens of marketers are slathering their online sites with games, Myspace-like communities, Web romances, lessons and even artfully revamped TV shows as they try to attract more women and keep them on their sites longer. Once companies get women to the sites, the goal, of course, is to turn them into buyers.

Women may be online but are they buying? Marketing-to-women expert Jen Dreschler says it depends on whether marketers "have thought long and hard" about their targets. "My concern is how much are you spending to draw women to the site and are you drawing women who will use the product," says Dreschler...

full article: http://ecommercetimes.com/story/AJFySK0J...fers.xhtml