Small-business owners bypassing traditional advertising venues for online ads

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

Small-business owners bypassing traditional advertising venues for online ads

05-08-2006, 12:03 PM,

Post: #1

mandy Offline

Administrator

Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0

Small-business owners bypassing traditional advertising venues for online ads

Quote:The Internet is helping small businesses alter the way they sell themselves.

Some small-business owners are forsaking traditional advertising venues for online advertising -- including ads in search engines Yahoo Inc. and Google Inc. and free listings in online classifieds sites like Craigslist. Others are using Internet firms like Spot Runner Inc., which help small businesses create affordable commercials and buy air time for those ads in local television markets -- something that's usually too costly for smaller firms.

"The Internet has really leveled the playing field for the little guys," says Jason Hacker, owner of Tech Plummer, a computer-repair company in McLean, Va. "The Internet and new technology helps me to get the word out." Mr. Hacker recently began doing some TV advertising with the help of Spot Runner...

full article: http://online.wsj.com/article/SB11468489...lenews_wsj

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	Engagement Marketing vs. Traditional Advertising or Promotion	mandy	0	2,028	10-24-2008, 09:06 AM Last Post: mandy
	Attracting Shoppers With Online Display Ads	mandy	0	2,076	10-07-2008, 11:56 AM Last Post: mandy
	Starting Your Own Online Business	sizumi	0	1,941	09-22-2008, 03:22 AM Last Post: sizumi
	10 Small Business Marketing Mistakes	mandy	0	2,332	06-19-2008, 11:19 AM Last Post: mandy
	The Future of Online Advertising	mandy	0	1,794	11-08-2007, 01:35 PM Last Post: mandy
	Marketing Automation Ideas For Small Etailers	mandy	1	2,137	10-29-2007, 10:04 AM Last Post: mandy
	Prediction Search Marketing Will Lose Market Share To Video Ads, Rich Media Ads	Kristijntje	0	1,950	06-17-2007, 10:03 AM Last Post: Kristijntje
	Online Advertising Tips for Small Businesses	mandy	0	1,832	06-16-2007, 08:48 AM Last Post: mandy
	Search engine ads: text ads beat graphics ads	mandy	0	1,714	03-05-2007, 10:29 AM Last Post: mandy
	Merchants hit by sharp rise in online advertising costs	mandy	0	1,914	12-26-2006, 11:14 AM Last Post: mandy

Forum Jump:

Users browsing this thread: 1 Guest(s)